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PostNotes

NEWS AND INFORMATION
JANUARY/FEBRUARY 2026

New Year, Faster Sales:
Highlight the Best Features
of your listings!

In a competitive market, highlight lifestyle, not just
features. Focus your marketing efforts on showcasing the most eye-catching aspects of your client’s home on social media by leveraging the latest home trends.

When mobilizing social media for marketing homes, take on a proactive approach for greater impact. Whether your client’s home has the latest eco-friendly features, dedicated flex spaces, trending paint colours, or smart home integrations, you can capture attention and turn casual scrolling into real buyer interest. Take some time every week to browse publications or social media accounts that report the latest home décor and architectural trends to get an idea of what you can highlight from different listings. Your content will become more focused, relevant, and therefore more likely to target the perfect buyers for your listings. By “trendjacking” the most popular home trends online, you boost engagement, and drive traction to your listings – increasing the impact of your social media marketing – getting your clients (and you) to closing faster!

Market Ready Inspections
Lead to Faster Sales

Kick off the new year strong with booking a pre-
listing MarketReady inspection. Conducting an
inspection before listing can make you more money, attract higher offers, and allow for better negotiating power.

  • Helps identify issues before listing, preventing surprises during buyer inspections
  • Allows you to make repairs on your own timeline and budget
  • Helps you price the home more accurately based on true condition
  • Provides a competitive edge—homes with Market Ready Inspections often stand out
  • Builds buyer confidence and strengthens your negotiating position
  • Creates transparency, fostering trust with potential buyers
  • Reduces the risk of contract delays or fallout
  • Speeds up the closing process with fewer unknowns

PTPEstimates

Powered by BOSSCAT

Need some repairs done this Winter? PTPEstimates is part of our home inspection packages and allows your clients to request repair estimates based on items found in the home inspection report.

  • Included in all home inspection packages
  • Cost estimate for inspection summary items
  • Learn what recommended repairs will cost
  • Estimate based on local costs
  • Estimates can be requested by the client in just a click from their Pillar To Post HomePage dashboard